Busy hands are a fundraiser’s friend
Can you remember the last mailing package that actually made you excited?
Busy hands are a fundraiser’s friend Read More »
Can you remember the last mailing package that actually made you excited?
Busy hands are a fundraiser’s friend Read More »
A/B testing is the most common testing method used by marketers, but it can sometimes overlook an opportunity …
A/B or A+B testing? Read More »
Every nonprofit has standard acknowledgements—also known as thank-you’s. But is a standard thank-you or autoresponder enough?
Are you thanking your supporters enough? Read More »
If you are not already on the lookout for gifts from Donor Advised Funds (DAFs), your organization is missing out on the potential of $85 billion …
A supporter makes a gift from a Donor Advised Fund. Then what? Read More »
Every day, the Post Office delivers about 500 million pieces of mail…
What’s in it for me? Read More »
Almost every nonprofit would love to have more monthly sustainers…
Can a “Monthly Giving Month” work for your organization? Read More »
The Direct Marketing Association (DMA) held the 3rd annual Marketing Analytics Conference…
4 Takeaways from the MAC Conference Read More »
Uh, not really. And, if anyone tries to tell you…
Attribution Conundrum – Solved! Read More »
Storytelling has always been a tried-and-true approach in fund raising, but do you ever “close the loop”…
Are you “closing the loop”? Read More »
With changing tax laws and a booming stock market, donor-advised giving accounts (aka Donor Advised Funds, or DAF’s) saw huge growth last year…
Are you getting your fair share of $85 Billion? Read More »