We deliver the profits that help non-profits grow.

Our mission is to help our clients save lives. We embrace their causes as our own. Steward their dollars as if they were our own. We partner closely. Dialog deeply. Question. Think, then rethink. We test exhaustively. Refine relentlessly. And do whatever it takes to help our clients make the world a better place.

COMMITTED

At the end of the day, our only goal is to create great work that helps our clients do great things. Since we first opened our doors, we’ve raised billions of dollars to help our clients fulfill their missions.

CREATIVE

We believe in partnering closely with our clients to create a shared strategy, then mobilize integrated teams of specialists to meld strategy, advanced analytic modeling and compelling creative to inspire readers to become long-term activists for our clients’ causes.

CAUSE-DRIVEN

With more than 30 years of innovative, results-driven experience in traditional and digital fundraising, we’re guided by one responsibility: every prospect we convert, every donor we retain, every dollar we raise finds cures, saves lives, protects the environment and makes the world a better place.

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DIRECT RESPONSE EFFORTS IN 2017

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DISTINCT CAMPAIGNS IN 2017

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RAISED FOR CLIENTS IN 2017

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PREDICTIVE MODELS IN USE

OUR CLIENTS

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OUR PROCESS

We’re right brain, left brain, and all business.

We base every action on data, looking backward to better look forward. We create integrated work that inspires people to act.

Then start all over, relentlessly refining ways to grow our clients’ programs.

1. ANALYZE

Data is the lifeblood of MarkeTeam. Because we understand that each organization is unique, we have dedicated members of our in-house analytics team working closely on each account to find innovative ways to leverage our results. We rely on them for providing a full assessment of historical and current data for each campaign to delve deeper into your file than a basic results review can obtain.

2. STRATEGY

Once the data has been digested, the full senior – to junior – level staff of each client’s interdisciplinary team – from account service to analysts, copywriters and art directors – meet to collaborate on what goals need to be achieved, and to then decide upon what strategies would best achieve those goals.

3. TARGETING

The audiences are identified and the creative is then strategically tailored and appropriately targeted to ensure a balanced maximization of both short- and long-term value to your organization. Because we are able to target more precisely than most agencies, our results are often superior.

4. CREATIVE

From traditional direct mail to digital media, our creative product weds compelling copy with brilliant design to inspire people to act, engage and make a long-term investment in the work of our clients. We understand that success isn’t about clever phrases and dramatic design, but about advancing a message that makes people care.

5. EXECUTION

In the last three years, MarkeTeam has printed and deployed 1 billion+ advertising digital and direct mail efforts—each managed by senior-level project managers who ensure that every piece meets the most exacting standards and is delivered on time and on budget.

6. RESULTS

At the end of the day, results are the only metric that matters. Once a campaign is completed, results are reviewed to ensure that goals are being met and that opportunities and strategies can be identified and implemented as quickly as possible. The circle is then complete and we begin again, using results to refine, redesign and move forward.

1. ANALYZE

Data is the lifeblood of MarkeTeam. Because we understand that each organization is unique, we have dedicated members of our in-house analytics team working closely on each account to find innovative ways to leverage our results. We rely on them for providing a full assessment of historical and current data for each campaign to delve deeper into your file than a basic results review can obtain.

2. STRATEGY

Once the data has been digested, the full senior – to junior – level staff of each client’s interdisciplinary team – from account service to analysts, copywriters and art directors – meet to collaborate on what goals need to be achieved, and to then decide upon what strategies would best achieve those goals.

3. TARGETING

The audiences are identified and the creative is then strategically tailored and appropriately targeted to ensure a balanced maximization of both short- and long-term value to your organization. Because we are able to target more precisely than most agencies, our results are often superior.

4. CREATIVE

From traditional direct mail to digital media, our creative product weds compelling copy with brilliant design to inspire people to act, engage and make a long-term investment in the work of our clients. We understand that success isn’t about clever phrases and dramatic design, but about advancing a message that makes people care.

5. EXECUTION

In the last three years, MarkeTeam has printed and deployed 1 billion+ advertising digital and direct mail efforts—each managed by senior-level project managers who ensure that every piece meets the most exacting standards and is delivered on time and on budget.

6. RESULTS

At the end of the day, results are the only metric that matters. Once a campaign is completed, results are reviewed to ensure that goals are being met and that opportunities and strategies can be identified and implemented as quickly as possible. The circle is then complete and we begin again, using results to refine, redesign and move forward.

Learn more about our process

OUR CAPABILITIES

The spark that empowers passion

Acquisition

Advanced Analytics

Digital Services

Direct Mail

Retention / Loyalty

Advocacy Programs

Grateful Patient Programs

MidLevel Programs

Planned Giving Programs

Monthly Sustainer

OUR THINKING

We’re dreamers and doers, data modelers, writers, art directors, deep thinkers, and direct marketers driven to create more innovative and effective ways to help clients exceed projections.

Secret of a Good Predictive Model
Secret of a Good Predictive Model

Secret of a Good Predictive Model

With the increasing importance of analytics in nonprofit direct marketing, you may be asking yourself, what is the secret to a good predictive model ...