The Big Picture From DMAW Digital Week
Over the past year and a half, the pandemic has had a profound influence on how the world operates ...
Blog Posts
🎉 #WorldEmojiDay
Did you know that the world’s first emoji set was released by SoftBank (formally known as J-Phone) on November ...
What does a triangle have to do with my fundraising results?
Several years ago I made a career change leaving the actuarial world of insurance and entered the arena of direct mail marketing ...
Looking Ahead to The New Normal
Throughout the COVID-19 pandemic, MarkeTeam and our clients continued to explore new ways to fine-tune our fundraising ...
A Day We Can All Feel Good About
A year ago, I wrote a blog about not going crazy working from home. Of course, when I wrote it, I had no idea that ...
What’s the Magic Word?
Most parents with young children use the phrase “What’s the magic word?"...
Keeping up with the Chart-Dash-ians – Data Visualization takes the stage
With today’s constant innovation of new marketing mediums, additional capabilities needed ...
Once Upon A (Fundraising) Story
“Once upon a time …” “in a galaxy, far, far away ...” “it was a cold and rainy night ...”
Don’t let your data mislead you.
There were over 150 live sessions at this year's Nonprofit Technology Conference ...
Are You Informing Your Supporters on How to Maximize Their Charitable Support?
When the Tax Cut and Jobs Act was signed into law in 2017, it had a major impact on nonprofit organizations ...
Key Conference Take-aways From The 2/17 ANA Conference
MarkeTeam attended the virtual ANA Conference held February 17th. Although we gained several important ...
Why Should Your Organization Have an Annual Fund Program?
Over the course of my 25 years in fundraising, I have been asked multiple times to provide a rationale for a direct response program ...