What’s the Magic Word?
Most parents with young children use the phrase “What’s the magic word?"...
Blog Posts
Keeping up with the Chart-Dash-ians – Data Visualization takes the stage
With today’s constant innovation of new marketing mediums, additional capabilities needed ...
Once Upon A (Fundraising) Story
“Once upon a time …” “in a galaxy, far, far away ...” “it was a cold and rainy night ...”
Don’t let your data mislead you.
There were over 150 live sessions at this year's Nonprofit Technology Conference ...
Are You Informing Your Supporters on How to Maximize Their Charitable Support?
When the Tax Cut and Jobs Act was signed into law in 2017, it had a major impact on nonprofit organizations ...
Key Conference Take-aways From The 2/17 ANA Conference
MarkeTeam attended the virtual ANA Conference held February 17th. Although we gained several important ...
Why Should Your Organization Have an Annual Fund Program?
Over the course of my 25 years in fundraising, I have been asked multiple times to provide a rationale for a direct response program ...
Strategic Email Shifts During COVID-19, Part 2
MarkeTeam and our clients explored new ways to fine-tune our fundraising and ...
Strategic Email Shifts During COVID-19, Part 1 of 2
The unprecedented and unexpected global disruption caused by the COVID-19 pandemic challenged MarkeTeam and our clients to ...
A Red Carpet Welcome for New Donors
Multiple MarkeTeam account leaders attended this fall’s online Nonprofit Innovation and Optimization Summit ...
Last Minute Checklist for Giving Tuesday
Although Giving Tuesday is nearly here, it’s not too late to put the finishing touches on your campaign ...
Thriving in a Down Economy
The COVID-19 pandemic has led to mass layoffs, a skittish economy, and general uneasiness about what the future holds ...