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Although he began his career teaching Marxist/Feminist film criticism at Ohio University, Jim has spent the past 30-odd (sometimes very odd) years working in direct marketing, both on the client side as well as various advertising agencies, including his own. Over that time, Jim has learned that the most effective advertising speaks deeply to each target on an emotional level that inspires people to act… a process he has used with great success in his 10+ years at MarkeTeam.