LATEST BLOGS
Discover insights for your fundraising challenges. Check out our recent blogs, case studies and webinars.
What’s the Magic Word?
Most parents with young children use the phrase “What’s the magic word?"...
Keeping up with the Chart-Dash-ians – Data Visualization takes the stage
With today’s constant innovation of new marketing mediums, additional capabilities needed ...
Once Upon A (Fundraising) Story
“Once upon a time …” “in a galaxy, far, far away ...” “it was a cold and rainy night ...”
Don’t let your data mislead you.
There were over 150 live sessions at this year's Nonprofit Technology Conference ...
Are You Informing Your Supporters on How to Maximize Their Charitable Support?
When the Tax Cut and Jobs Act was signed into law in 2017, it had a major impact on nonprofit organizations ...
Key Conference Take-aways From The 2/17 ANA Conference
MarkeTeam attended the virtual ANA Conference held February 17th. Although we gained several important ...
Why Should Your Organization Have an Annual Fund Program?
Over the course of my 25 years in fundraising, I have been asked multiple times to provide a rationale for a direct response program ...
Strategic Email Shifts During COVID-19, Part 2
MarkeTeam and our clients explored new ways to fine-tune our fundraising and ...
Strategic Email Shifts During COVID-19, Part 1 of 2
The unprecedented and unexpected global disruption caused by the COVID-19 pandemic challenged MarkeTeam and our clients to ...
LATEST THOUGHTS
Standing Up to a Control
Meet Smile Train, a MarkeTeam client since 2004. Smile Train is an international children’s charity focusing on a single problem ...
Faces on the Frontline: A Case Study
Inova is Northern Virginia’s leading nonprofit healthcare provider, serving more than 2 million patients per year ...
A Multi-Channel Approach to #GivingTuesday
Now that Giving Tuesday has become such a high traffic email day, it has become increasingly ...
Google Analytics Part 10 – Audience & Segments
In this webinar we will explore the differences and similarities between audiences and segments ...
Google Analytics Part 9 – Remarketing
In this webinar we will explore how to remarket ads to audiences that have previously visited your website ...
Donor Advised Funds
In this MarkeTeam DAF Webinar, Senior Vice President of Client Services Brian O’Keefe walks through the basics of Donor Advised Funds ...
Insight Newsletter – Winter 2021
INSIDE: Great Ideas From a Bad Year ...
Insight Newsletter – Fall 2020
INSIDE: How a multi-media campaign turned community support for Inova’s Healthcare Heroes into awareness and results ...
Insight Newsletter – Winter 2020
INSIDE: Discover how this multi-million piece control continues to drive Smile Train’s efforts ...