LATEST BLOGS
Discover insights for your fundraising challenges. Check out our recent blogs, case studies and webinars.
Bridge Conference Round-Up
This summer’s Bridge to Integrated Marketing & Fundraising Conference offered an abundance of informative presentations ...
The Big Picture From DMAW Digital Week
Over the past year and a half, the pandemic has had a profound influence on how the world operates ...
🎉 #WorldEmojiDay
Did you know that the world’s first emoji set was released by SoftBank (formally known as J-Phone) on November ...
What does a triangle have to do with my fundraising results?
Several years ago I made a career change leaving the actuarial world of insurance and entered the arena of direct mail marketing ...
Looking Ahead to The New Normal
Throughout the COVID-19 pandemic, MarkeTeam and our clients continued to explore new ways to fine-tune our fundraising ...
A Day We Can All Feel Good About
A year ago, I wrote a blog about not going crazy working from home. Of course, when I wrote it, I had no idea that ...
What’s the Magic Word?
Most parents with young children use the phrase “What’s the magic word?"...
Keeping up with the Chart-Dash-ians – Data Visualization takes the stage
With today’s constant innovation of new marketing mediums, additional capabilities needed ...
Once Upon A (Fundraising) Story
“Once upon a time …” “in a galaxy, far, far away ...” “it was a cold and rainy night ...”
LATEST THOUGHTS
Multichannel Doctors’ Day Campaign Transcends Expectations
Inova Health Foundation wanted to honor their doctors – who not only stepped up to meet the demands of the global pandemic, but transcended it ...
Cross-Channel Strategy Drives Success for UNICEF During COVID-19
UNICEF USA understands the importance of new sustainer acquisition and donor conversion and has invested heavily in ...
Standing Up to a Control
Meet Smile Train, a MarkeTeam client since 2004. Smile Train is an international children’s charity focusing on a single problem ...
Donor Advised Funds – Bridge Conference 2021
In this 2021 Bridge Conference Webinar, MarkeTeam Vice Presidents, Brian O'Keefe and Andy Johnson discuss ...
Google Analytics Part 10 – Audience & Segments
In this webinar we will explore the differences and similarities between audiences and segments ...
Google Analytics Part 9 – Remarketing
In this webinar we will explore how to remarket ads to audiences that have previously visited your website ...
Insight Newsletter – Summer 2021
INSIDE: How a creative back-to-school campaign earned an A+ in results! ...
Insight Newsletter – Winter 2021
INSIDE: Great Ideas From a Bad Year ...
Insight Newsletter – Fall 2020
INSIDE: How a multi-media campaign turned community support for Inova’s Healthcare Heroes into awareness and results ...