LATEST BLOGS
To get a feel for the way we think, please click to explore our blogs.
6 Tips and Tricks for WFH
Self-isolation often means working from home—with a host of new challenges ...
A Captive Audience Craves Email
With more people staying at home in self-quarantine mode, email readership has increased ...
Is Wealth Screening Worth It?
MarkeTeam often hears from our clients after completing a donor wealth-screening ...
Six Consumer Trends That Will Persist After COVID-19 For Nonprofits
While we continue to wait out the coronavirus pandemic, consumer behaviors have already changed ...
How to work from home without going crazy
We’re pretty sure that most of you are working remotely during the coronavirus pandemic ...
COVID-19: Don’t Forget the Fundamentals
With the current state of the world ceasing normal activities, it’s easy to dismiss standard business practices in favor of ...
6 Tips to Keep your Email Recipients Engaged
You’ve done the hard work of collecting emails from donors, members, subscribers, event participants and activists ...
7 takeaways from the 2020 Nonprofit Conference
Each year, MarkeTeam participates in multiple conferences. These are unique and invaluable learning opportunities that provide ...
Focus only on the wealthy?
Two factors rule in charitable giving: wealth and willingness ...
LATEST THOUGHTS
Case Study – No Missing Piece for New Donor Acquisition
MarkeTeam launched Smile Train’s fundraising program over 15 years ago and ...
Case Study – Turning a Honeybee into a Workhorse (a long-term control)
Looking to improve reactivation rates, Sierra Club challenged MarkeTeam to create ...
Case Study – Visual Impact of a Donor’s Gift Improves Retention
With the desire to improve first year retention rates, Smile Train looked to MarkeTeam ...
Case Study – Improving Acquisition
Sierra Club has seen declines in outside list acquisition performance since 2008, however ...
Case Study – Driving Online Prospects into Monthly Sustainers
Sierra Club already had a robust monthly sustainer Wilderness Guardian (WG) program, however ...
Case Study – Launching a Successful Email Program
In FY16 and years prior, Oblate Missions had a very successful direct mail program but ...
Case Study – Establishing a Mid-Level Program
Prior to establishing a mid-level program, UNICEF USA supporters who gave between $1,000 and $9,999 fell into the Major Gift Officers’ portfolios ...