Has your ship sailed?
Hopefully you’re putting the finishing touches on your Year-End direct mail appeals by now …
audience segmentation
Are you ready for #GivingTuesday?
From approximately $10 million raised in its first year in 2012 to an estimated $300 million in 2017 …
Get to know your audience …
You don’t need me to tell you that understanding your audience is fundamental for effective marketing and communication …