A/B testing is the most common testing method used by marketers, but it can sometimes overlook an opportunity ...

Every nonprofit has standard acknowledgements—also known as thank-you’s. But is a standard thank-you or autoresponder enough?

If you are not already on the lookout for gifts from Donor Advised Funds (DAFs), your organization is missing out on the potential of $85 billion ...

Every day, the Post Office delivers about 500 million pieces of mail...