A/B or A+B testing?
A/B testing is the most common testing method used by marketers, but it can sometimes overlook an opportunity …
A/B or A+B testing? Read More »
August 2018
Are you thanking your supporters enough?
Every nonprofit has standard acknowledgements—also known as thank-you’s. But is a standard thank-you or autoresponder enough?
Are you thanking your supporters enough? Read More »
A supporter makes a gift from a Donor Advised Fund. Then what?
If you are not already on the lookout for gifts from Donor Advised Funds (DAFs), your organization is missing out on the potential of $85 billion …
A supporter makes a gift from a Donor Advised Fund. Then what? Read More »
Improving Acquisition
Sierra Club has seen declines in outside list acquisition performance since 2008, however …
Improving Acquisition Read More »
What’s in it for me?
Every day, the Post Office delivers about 500 million pieces of mail…
What’s in it for me? Read More »