MarkeTeam uses advanced analytics and statistical modeling to organize and streamline the vast amounts of data available today. We dig into every source of data we can find to build a story about the donors. Our curiosity is never satisfied.
In-Depth Analytics
As we acquire an in-depth knowledge of your data and access to timely snapshots of your file, we will pull customized reports and analytics to meet your needs. MarkeTeam is ready to respond whether you need a quick stat or a more in-depth analysis on a segment of your donor file.
DONOR/PROSPECT PROFILING
Who exactly are your supporters? Utilizing our U.S. Household Database, our profiles can provide you with that information by segmenting your file to look at a full range of variables and affinities ranging from demographic, lifestyle, psychographic, online behavior, and charitable giving history.
ATTRIBUTION AND MARKETING MIX MODELING
We all know no one thing impacts a donor, but which efforts have the biggest impact? We take a donor-centric approach to evaluate all steps in the donor journey to allocate their gifts accordingly so you can see what’s really driving revenue.
EXPEDIENT AD-HOC ANALYTICS
Robust reporting can tell you WHAT is happening in your program, but are you ever left wondering WHY??? Our analysts are prepared to “dig-in” and run in-depth analytics that cannot be programmed into a report. Identifying trends, anomalies, or specific donors that are driving numbers you see in your reports, our analysts are here to sift through mounds of data to get you the answers you need.
Advanced Segmentation and Modeling
We are just as passionate about understanding our clients’ donors as we are about promoting their missions. Using predictive analytics and machine learning, MarkeTeam targets donors at the right time with the right engagement piece to accelerate the progress in their journey. All models are developed internally at MarkeTeam by our talented data scientists and analytics staff and are client-specific; using their data as well as the vast amount of data in our household database. This precise targeting is accomplished by diving deep into the data.
ONLINE PROPENSITY MODEL
Looking to drive your offline donors online, increase their engagement, and convert them to multi-channel donations? Our Online Propensity Model can be used to target your donors that are most likely to respond to that message.
EVENT TARGETING
If you build it, they will come? Well, not exactly. But with our help, you will at least know who to invite. Our Event Targeting Models identify prime audiences, similar to your previous participants and geo-targeted, who should be sent promotions for your upcoming events.
MACHINE LEARNING MODELING
We want as much data as possible to lead donors through their ideal lifecycle. This lifecycle modeling begins with identifying new donors through MarkeTeam’s Prospect Database and continues with our other specialized models. Whether you are interested in driving and increasing loyalty, upgrading to Mid-Level programs, or ultimately major giving and planned gifts, our machine learning models are customized to your file by combining our third-party data with your data.
CLUSTER ANALYSIS
Do you think you have different types of supporters that need different messaging? Cluster analyses can group similar people into respective categories that allows for a diversity of promotional content. By utilizing demographics, psychographics, behaviors, attitudes, preferences, etc. – but not usually giving history – we can help you specifically discover who you are targeting so that your communication is appropriate for those groups (i.e., clusters).
MarkeTeam partners with the clients’ internal staff to develop results reporting and analyses that build on the reporting capabilities of their current database management system. A reporting suite provides insights which ultimately lead to strategies and tactics that can yield immediate results, allowing our clients to monitor and manage their efforts with more accuracy.
FILE AUDIT
Our file audits show the performance across several years and numerous scenarios for multiple years. Top line metrics like revenue and donor count are included as well as detailed stats such as retention, average gift, times mailed, and net income for multiple donor segments.
CAMPAIGN RESULTS AND CASH FLOW REPORTING
We provide campaign results by drop month as well as by cash flow month and include comparisons to the previous years, so you know where you stand.Additionally, we provide a deep dive into each campaign with visibility of each segment and list to allow for data-driven adjustments as results unfold.
PROGRAM MANAGEMENT REPORT (PMR)
Our PMR provides a snapshot of your current program and where you can expect to end the year compared to the budget and the previous year. In addition to providing a high-level overview, we drill down your program, campaign by campaign, to evaluate the details as well.
TESTING SUMMARY
Our testing summary provides package and test design results including net impact with rollout cost and statistical significance for all tests performed throughout the year.
SUSTAINER REPORTING AND BUDGETING
Our Sustainer Reporting Suite includes year over year comparisons by channel and month to identify short-term shifts and interventions needed to keep your sustainer program at its peak and also evaluate long-term impacts via Lifetime Value analyses. The Budgeting tool projects how the program will grow given historical retention rates and the future channel investment scenarios.
WEBSITE REPORTING
Our Digital Program Dashboards provide insight from Return on Ad Spend to Bounce Rates. Our data services allow us to integrate digital data across platforms and report on Revenue, Cost, and Engagement metrics across Digital mediums, such as Email, Search Engine Marketing, Social, etc.
Data Services
MarkeTeam understands that being an involved partner, a subject matter expert, and an advisor on client data is essential to providing data-driven insights.
Understanding the structure, format, and the integration of the production database systems is the foundation for this relationship. Our services span from building integrated data warehouse to providing extracts and uploads supporting multichannel campaigns.
Data is critical to what we do.
DATA WAREHOUSE
Client data can be messy, unruly, stored in different CRMs, and come from multiple sources. However, regardless of the structure, MarkeTeam receives raw data dumps from clients’ database system(s) to develop and program a data warehouse. This warehouse incorporates multiple data sources, including our U.S. Household database, in order to provide a full view of our clients’ supporters. This allows us to provide data modeling, segmentation, selection, reporting, and analytics that is agnostic to the system and solution in place, in addition to allowing for nimbleness when addressing analytics requests.
DATA MANAGEMENT
MarkeTeam has extensive experience working with client data and handling raw data feeds from a multitude of client database systems. Utilizing this experience, MarkeTeam can provide Data Management Services to clients providing production support for data tasks that allow clients to run their fundraising programs. A multitude of data tasks can be handled including campaign selections for multiple channels and programs, data extracts for different vendors, appeal code uploads, and many others.