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Blog Posts
The Post Office will pay you to be creative!
Engaging donors and members to support your cause takes hard work, analytic skills, and a good dose of creativity.
Can you identify which supporters will become Mid-Level donors?
What if I told you, that every one of your donors has the potential to become a Mid-Level giver?
Should you be rewarding your supporters for loyalty?
Yes, yes, and yes! Loyalty, like respect, is earned and not given ...
Can a “Monthly Giving Month” turbocharge your sustainer efforts?
Every charitable organization wants more monthly sustainers ...
Selling and Inspiring Hope
What’s a non-profit’s actual “product”?
Free sources for new monthly sustainers
Monthly sustainers provide a great source of constant funding, become marvelous planned giving and mid-level donor prospects, and have the highest retention rates of all supporters ...
Has your ship sailed?
Hopefully you’re putting the finishing touches on your Year-End direct mail appeals by now ...
Are you ready for #GivingTuesday?
From approximately $10 million raised in its first year in 2012 to an estimated $300 million in 2017 ...
Get to know your audience …
You don't need me to tell you that understanding your audience is fundamental for effective marketing and communication ...