Can you identify which supporters will become Mid-Level donors?
What if I told you, that every one of your donors has the potential to become a Mid-Level giver?
Blog Posts
Should you be rewarding your supporters for loyalty?
Yes, yes, and yes! Loyalty, like respect, is earned and not given ...
Can a “Monthly Giving Month” turbocharge your sustainer efforts?
Every charitable organization wants more monthly sustainers ...
I’m gonna sit right down and write myself a … postcard?
Frank Sinatra wrote the original song “I'm Gonna Sit Right Down and Write Myself A Letter,” but that topic can include postcards, too ...
Campaigns that Deliver
We all strive to create direct response campaigns that elicit a specific and immediate action ...
Secret of a Good Predictive Model
With the increasing importance of analytics in nonprofit direct marketing, you may be asking yourself, what is the secret to a good predictive model ...