April 26th, 2022
The fundraising landscape constantly evolves with changes in donor behaviors and channel preferences, an increasingly competitive economic environment, and current events in society.
One of the most notable shifts underway currently is a generational shift as Baby Boomer donors age and Generation X becomes more active philanthropically. While Boomers (58-76 years old) remain today’s largest donor population, Generation X donors (ages 46-57) are now entering their prime giving years.
Comparing these generations closely using our Profile dashboard, powered by DonorOptics,SM reveals some important differences in the ways these groups prefer to give.