June 24th, 2022
A new generation is poised to take the reins in charitable giving. Formerly, charitable giving and especially planned charitable giving depended on intrinsic donor loyalty to organizations and tax write-off opportunities. However, the key to winning gifts from younger stakeholders and their peers is through sustained personal involvement.
The NTEN session called “Great Transfer of Wealth: How to Reach the Next Generation” was brilliantly led by Nathania Fung and Nejeed Kassam (NTEN Board Member). Fung and Kassam focused on building relationships with younger generations, Gen X and Gen Y, who will be the new stewards of their parents’ wealth in the coming years. Here are a few of my takeaways from their session on the new age of charitable giving: