Virtual Reality Brings Your Supporters Into the Experience
You’re probably familiar with augmented reality if you played Pokemon Go ...
Blog Posts
What’s Your Social Media Strategy?
Social media has become a pivotal part of today’s society ...
Can you identify which supporters will become Mid-Level donors?
What if I told you, that every one of your donors has the potential to become a Mid-Level giver?
Should you be rewarding your supporters for loyalty?
Yes, yes, and yes! Loyalty, like respect, is earned and not given ...
Can a “Monthly Giving Month” turbocharge your sustainer efforts?
Every charitable organization wants more monthly sustainers ...
Selling and Inspiring Hope
What’s a non-profit’s actual “product”?
I’m gonna sit right down and write myself a … postcard?
Frank Sinatra wrote the original song “I'm Gonna Sit Right Down and Write Myself A Letter,” but that topic can include postcards, too ...
Campaigns that Deliver
We all strive to create direct response campaigns that elicit a specific and immediate action ...
Secret of a Good Predictive Model
With the increasing importance of analytics in nonprofit direct marketing, you may be asking yourself, what is the secret to a good predictive model ...