Why Should Your Organization Have an Annual Fund Program?
Over the course of my 25 years in fundraising, I have been asked multiple times to provide a rationale for a direct response program …
#nonprofitfundraising
A Multi-Channel Approach to #GivingTuesday
Now that Giving Tuesday has become such a high traffic email day, it has become increasingly …
Twice the Impact by Using a Match
Pancreatic Cancer Action Network (PanCAN) is dedicated to fighting the world’s toughest cancer …
Six Consumer Trends That Will Persist After COVID-19 For Nonprofits
While we continue to wait out the coronavirus pandemic, consumer behaviors have already changed …
7 takeaways from the 2020 Nonprofit Conference
Each year, MarkeTeam participates in multiple conferences. These are unique and invaluable learning opportunities that provide …
No Missing Piece for New Donor Acquisition
MarkeTeam launched Smile Train’s fundraising program over 15 years ago and …
Turning a Honeybee into a Workhorse (a long-term control)
Looking to improve reactivation rates, Sierra Club challenged MarkeTeam to create …
Email List Segmentation Can Have A Big Payoff!
Narrowing down your email marketing campaigns into smaller segments can …
Are you the preferred charity?
Most non-profit coops post statistics that demonstrate that households contribute to a number of worthy causes …
When and How are Most Patients Converted into Supporters?
In our previous blog, Which Patients are Your Best Prospects?, MarkeTeam outlined criteria that …