Why Should Your Organization Have an Annual Fund Program?
Over the course of my 25 years in fundraising, I have been asked multiple times to provide a rationale for a direct response program ...
Blog Posts
A Multi-Channel Approach to #GivingTuesday
Now that Giving Tuesday has become such a high traffic email day, it has become increasingly ...
Twice the Impact by Using a Match
Pancreatic Cancer Action Network (PanCAN) is dedicated to fighting the world’s toughest cancer ...
Six Consumer Trends That Will Persist After COVID-19 For Nonprofits
While we continue to wait out the coronavirus pandemic, consumer behaviors have already changed ...
7 takeaways from the 2020 Nonprofit Conference
Each year, MarkeTeam participates in multiple conferences. These are unique and invaluable learning opportunities that provide ...
No Missing Piece for New Donor Acquisition
MarkeTeam launched Smile Train’s fundraising program over 15 years ago and ...
Turning a Honeybee into a Workhorse (a long-term control)
Looking to improve reactivation rates, Sierra Club challenged MarkeTeam to create ...
Email List Segmentation Can Have A Big Payoff!
Narrowing down your email marketing campaigns into smaller segments can ...
Are you the preferred charity?
Most non-profit coops post statistics that demonstrate that households contribute to a number of worthy causes ...
When and How are Most Patients Converted into Supporters?
In our previous blog, Which Patients are Your Best Prospects?, MarkeTeam outlined criteria that ...
Premium or nonpremium? What’s the best choice for acquisition?
There are an almost-infinite number of premiums used in fundraising acquisition ...
Which Patients are Your Best Prospects?
Hospitals and medical centers have four primary sources of potential supporters ...