MKTeam goes to MAC2019
Recently, MarkeTeam members attended the 2019 Marketing Analytics Conference ...
Blog Posts
Secret of a Good Predictive Model-Part Two
Good things come to those who wait ...
Are Your Supporters Readers or Scanners?
When you’re preparing direct mail or e-mail content, think about your supporters ...
How to Win a MAXI Award?
After bringing home a gold and silver last year, we are excited to announce that MarkeTeam has been awarded ...
Twenty-Five Additional Ways To Thank Your Supporters
At this year’s ANA Nonprofit Fundraising Conference in Washington DC, one of the topics called out the need to thank donors more frequently for their support ...
Didn’t I Leave Testing Behind In School
Testing is a crucial process that can make even successful direct marketing programs more successful ...
The Fundraising State of the Nation
In late February, Blackbaud Institute released its latest snapshot of philanthropy ...
Fix Your Email Opt-Out Rate!
What’s your opt-out rate? Across the industry, typical email opt-out rates are around ...
9 key takeaways from the 2019 Nonprofit Conference
Each year, MarkeTeam participates in multiple conferences ...