The Missionary Oblates of Mary Immaculate serve the poorest of the poor, here in the United States and more than 60 countries around the world. They’re a community of prayer, a beacon of hope for the most abandoned communities throughout the world.
While each of their direct mail packages provides spiritual content and hope for every recipient, we also need to motivate our donors to give. For this appeal, especially during COVID-19, we strived to provide a message of hope and healing for those that needed it.
Our overall fundraising objective was to improve net income and lower the cost per dollar raised (CP$R). The previous year’s appeal used Our Lady of Fatima, the apparition of Mary, mother of Jesus in Portugal. This site is often a pilgrimage for Catholics and is believed to have healing powers.