Selling and Inspiring Hope
What’s a non-profit’s actual “product”?
Selling and Inspiring Hope Read More »
What’s a non-profit’s actual “product”?
Selling and Inspiring Hope Read More »
Hopefully you’re putting the finishing touches on your Year-End direct mail appeals by now …
Has your ship sailed? Read More »
From approximately $10 million raised in its first year in 2012 to an estimated $300 million in 2017 …
Are you ready for #GivingTuesday? Read More »
You don’t need me to tell you that understanding your audience is fundamental for effective marketing and communication …
Get to know your audience … Read More »
Frank Sinatra wrote the original song “I’m Gonna Sit Right Down and Write Myself A Letter,” but that topic can include postcards, too …
I’m gonna sit right down and write myself a … postcard? Read More »
We all strive to create direct response campaigns that elicit a specific and immediate action …
Campaigns that Deliver Read More »
With the increasing importance of analytics in nonprofit direct marketing, you may be asking yourself, what is the secret to a good predictive model …
Secret of a Good Predictive Model Read More »
This might sound like a silly question, but it’s important for copy writers …
Do you move your lips when writing copy? Read More »
Every charity has thousands (and sometimes hundreds of thousands) of lapsed members and donors …
When do you give up on a lapsed supporter? Read More »