LATEST BLOGS
To get a feel for the way we think, please click to explore our blogs.
Are Your Supporters Readers or Scanners?
When you’re preparing direct mail or e-mail content, think about your supporters ...
How to Win a MAXI Award?
After bringing home a gold and silver last year, we are excited to announce that MarkeTeam has been awarded ...
Twenty-Five Additional Ways To Thank Your Supporters
At this year’s ANA Nonprofit Fundraising Conference in Washington DC, one of the topics called out the need to thank donors more frequently for their support ...
Why does a donor support your organization?
We’re all in the business of getting supporters and prospects to make gifts to further our cause ...
Are You Interactively Informed?
You may have heard about the US Postal Service’s Informed Delivery—it’s a free service that provides residents with a scan of all mail delivered each day ...
Top 8 Takeaways from the 2019 Nonprofit Technology Conference
This year’s Nonprofit Technology Conference (NTC) held by NTEN in Portland Oregon, had over 2,000 attendees and over 200 sessions ...
Make the Most of the Millennial Market!
Millennials are often depicted with a screen in one hand and a coffee in the other ...
Didn’t I Leave Testing Behind In School
Testing is a crucial process that can make even successful direct marketing programs more successful ...
The Fundraising State of the Nation
In late February, Blackbaud Institute released its latest snapshot of philanthropy ...
LATEST THOUGHTS
Driving Online Prospects into Monthly Sustainers
Sierra Club already had a robust monthly sustainer Wilderness Guardian (WG) program, however...
Launching a Successful Email Program
In FY16 and years prior, Oblate Missions had a very successful direct mail program but...
Establishing a Mid-Level Program
Prior to establishing a mid-level program, UNICEF USA supporters who gave between $1,000 and $9,999 fell into the Major Gift Officers’ portfolios...