LATEST BLOGS
To get a feel for the way we think, please click to explore our blogs.
HELP STOP the Proposed 40% Postage Increase!
On Dec 5, 2019, the Postal Regulatory Commission (PRC) proposed changes to ...
3 ways to jump-start your acquisition
Today, fewer individuals and households are donating, making for heightened competition ...
Email List Segmentation Can Have A Big Payoff!
Narrowing down your email marketing campaigns into smaller segments can ...
2020 Conferences
At MarkeTeam, we are strong advocates of professional development and personal growth ...
Are you the preferred charity?
Most non-profit coops post statistics that demonstrate that households contribute to a number of worthy causes ...
When and How are Most Patients Converted into Supporters?
In our previous blog, Which Patients are Your Best Prospects?, MarkeTeam outlined criteria that ...
Premium or nonpremium? What’s the best choice for acquisition?
There are an almost-infinite number of premiums used in fundraising acquisition ...
Which Patients are Your Best Prospects?
Hospitals and medical centers have four primary sources of potential supporters ...
Is a mission-oriented catalog right for you?
Every year, our mailboxes are full of gift catalogs, and there are even more options...
LATEST THOUGHTS
Case Study – No Missing Piece for New Donor Acquisition
MarkeTeam launched Smile Train’s fundraising program over 15 years ago and ...
Case Study – Turning a Honeybee into a Workhorse (a long-term control)
Looking to improve reactivation rates, Sierra Club challenged MarkeTeam to create ...
Case Study – Visual Impact of a Donor’s Gift Improves Retention
With the desire to improve first year retention rates, Smile Train looked to MarkeTeam ...
Case Study – Improving Acquisition
Sierra Club has seen declines in outside list acquisition performance since 2008, however ...
Case Study – Driving Online Prospects into Monthly Sustainers
Sierra Club already had a robust monthly sustainer Wilderness Guardian (WG) program, however ...
Case Study – Launching a Successful Email Program
In FY16 and years prior, Oblate Missions had a very successful direct mail program but ...
Case Study – Establishing a Mid-Level Program
Prior to establishing a mid-level program, UNICEF USA supporters who gave between $1,000 and $9,999 fell into the Major Gift Officers’ portfolios ...