LATEST BLOGS
Discover insights for your fundraising challenges. Check out our recent blogs, case studies and webinars.
Key Conference Take-aways From The 2/17 ANA Conference
MarkeTeam attended the virtual ANA Conference held February 17th. Although we gained several important ...
Why Should Your Organization Have an Annual Fund Program?
Over the course of my 25 years in fundraising, I have been asked multiple times to provide a rationale for a direct response program ...
Strategic Email Shifts During COVID-19, Part 2
MarkeTeam and our clients explored new ways to fine-tune our fundraising and ...
Strategic Email Shifts During COVID-19, Part 1 of 2
The unprecedented and unexpected global disruption caused by the COVID-19 pandemic challenged MarkeTeam and our clients to ...
A Red Carpet Welcome for New Donors
Multiple MarkeTeam account leaders attended this fall’s online Nonprofit Innovation and Optimization Summit ...
Last Minute Checklist for Giving Tuesday
Although Giving Tuesday is nearly here, it’s not too late to put the finishing touches on your campaign ...
Thriving in a Down Economy
The COVID-19 pandemic has led to mass layoffs, a skittish economy, and general uneasiness about what the future holds ...
Trick-or-Treat for UNICEF and MarkeTeam Fundraising Go Virtual for 2020
Halloween may look very different this year, but Trick-or-Treat for UNICEF is still on ...
Online Conferences are Keeping it Real (Virtually):
This year’s marketing conferences have been conducted virtually ...
LATEST THOUGHTS
Faces on the Frontline: A Case Study
Inova is Northern Virginia’s leading nonprofit healthcare provider, serving more than 2 million patients per year ...
A Multi-Channel Approach to #GivingTuesday
Now that Giving Tuesday has become such a high traffic email day, it has become increasingly ...
Twice the Impact by Using a Match
Pancreatic Cancer Action Network (PanCAN) is dedicated to fighting the world’s toughest cancer ...
AHP Webinar: A COVID Case Study: Pushing the Envelope of What Hospital Fundraising Can Be
Originally created for the Association for Healthcare Philanthropy (AHP), this presentation ...
Google Analytics Part 8 – Goals and Events
In this webinar we will explore how to set up goals and events and how to use them to track conversions ...
Google Analytics Part 7 – UTM Tracking
Part seven of MarkeTeam's Google Analytics webinar series reviews how to increase the precision of your Google Analytics reports by using UTM Tracking ...
Insight Newsletter – Spring 2019
INSIDE: The anatomy of a control, 25+ steps that created a buzz ...