LATEST BLOGS
To get a feel for the way we think, please click to explore our blogs.
Didn’t I Leave Testing Behind In School
Testing is a crucial process that can make even successful direct marketing programs more successful ...
The Fundraising State of the Nation
In late February, Blackbaud Institute released its latest snapshot of philanthropy ...
Fix Your Email Opt-Out Rate!
What’s your opt-out rate? Across the industry, typical email opt-out rates are around ...
9 key takeaways from the 2019 Nonprofit Conference
Each year, MarkeTeam participates in multiple conferences ...
Virtual Reality Brings Your Supporters Into the Experience
You’re probably familiar with augmented reality if you played Pokemon Go ...
What’s Your Social Media Strategy?
Social media has become a pivotal part of today’s society ...
The Post Office will pay you to be creative!
Engaging donors and members to support your cause takes hard work, analytic skills, and a good dose of creativity.
Can you identify which supporters will become Mid-Level donors?
What if I told you, that every one of your donors has the potential to become a Mid-Level giver?
Should you be rewarding your supporters for loyalty?
Yes, yes, and yes! Loyalty, like respect, is earned and not given ...
LATEST THOUGHTS
Establishing a Mid-Level Program
Prior to establishing a mid-level program, UNICEF USA supporters who gave between $1,000 and $9,999 fell into the Major Gift Officers’ portfolios...