Email List Segmentation Can Have A Big Payoff!
Narrowing down your email marketing campaigns into smaller segments can …
direct marketing
Are you the preferred charity?
Most non-profit coops post statistics that demonstrate that households contribute to a number of worthy causes …
When and How are Most Patients Converted into Supporters?
In our previous blog, Which Patients are Your Best Prospects?, MarkeTeam outlined criteria that …
Premium or nonpremium? What’s the best choice for acquisition?
There are an almost-infinite number of premiums used in fundraising acquisition …
Which Patients are Your Best Prospects?
Hospitals and medical centers have four primary sources of potential supporters …
Make Your Catalog Interactive!
Many non-profits have catalogs or mailings featuring mission-oriented items that are promoted during the holiday shopping season …
Which Social Media Networks are right for your Organization?
I’m fairly sure that your non-profit has one or more social media accounts …
Didn’t I Leave Testing Behind In School
Testing is a crucial process that can make even successful direct marketing programs more successful …
Can you identify which supporters will become Mid-Level donors?
What if I told you, that every one of your donors has the potential to become a Mid-Level giver?
Should you be rewarding your supporters for loyalty?
Yes, yes, and yes! Loyalty, like respect, is earned and not given …