Email List Segmentation Can Have A Big Payoff!
Narrowing down your email marketing campaigns into smaller segments can ...
Blog Posts
Are you the preferred charity?
Most non-profit coops post statistics that demonstrate that households contribute to a number of worthy causes ...
When and How are Most Patients Converted into Supporters?
In our previous blog, Which Patients are Your Best Prospects?, MarkeTeam outlined criteria that ...
Premium or nonpremium? What’s the best choice for acquisition?
There are an almost-infinite number of premiums used in fundraising acquisition ...
Which Patients are Your Best Prospects?
Hospitals and medical centers have four primary sources of potential supporters ...
Make Your Catalog Interactive!
Many non-profits have catalogs or mailings featuring mission-oriented items that are promoted during the holiday shopping season ...
Which Social Media Networks are right for your Organization?
I’m fairly sure that your non-profit has one or more social media accounts ...
Didn’t I Leave Testing Behind In School
Testing is a crucial process that can make even successful direct marketing programs more successful ...
Can you identify which supporters will become Mid-Level donors?
What if I told you, that every one of your donors has the potential to become a Mid-Level giver?
Should you be rewarding your supporters for loyalty?
Yes, yes, and yes! Loyalty, like respect, is earned and not given ...
Can a “Monthly Giving Month” turbocharge your sustainer efforts?
Every charitable organization wants more monthly sustainers ...
Selling and Inspiring Hope
What’s a non-profit’s actual “product”?