Category: Blog

What’s a non-profit’s actual “product”?

Monthly sustainers provide a great source of constant funding, become marvelous planned giving and mid-level donor prospects, and have the highest retention rates of all supporters …

Hopefully you’re putting the finishing touches on your Year-End direct mail appeals by now …

From approximately $10 million raised in its first year in 2012 to an estimated $300 million in 2017 …

You don’t need me to tell you that understanding your audience is fundamental for effective marketing and communication …

Frank Sinatra wrote the original song “I’m Gonna Sit Right Down and Write Myself A Letter,” but that topic can include postcards, too …

We all strive to create direct response campaigns that elicit a specific and immediate action …

With the increasing importance of analytics in nonprofit direct marketing, you may be asking yourself, what is the secret to a good predictive model …

This might sound like a silly question, but it’s important for copy writers …

Every charity has thousands (and sometimes hundreds of thousands) of lapsed members and donors …

Double your impact! Have your support multiplied five times! Provide three times the help!

Even on everyday interactions, “we must” can cause issues. We must go to the store … we must clean up the kitchen …

Stamped … business … courtesy—let’s be honest, although it looks unassuming …

Can you remember the last mailing package that actually made you excited?

A/B testing is the most common testing method used by marketers, but it can sometimes overlook an opportunity …

Every nonprofit has standard acknowledgements—also known as thank-you’s. But is a standard thank-you or autoresponder enough?

If you are not already on the lookout for gifts from Donor Advised Funds (DAFs), your organization is missing out on the potential of $85 billion …

Every day, the Post Office delivers about 500 million pieces of mail…

Almost every nonprofit would love to have more monthly sustainers…

The Direct Marketing Association (DMA) held the 3rd annual Marketing Analytics Conference…